poKavi Editorial Team | Commercial Transformation & AI

The CMO Keeps Changing. The System Doesn’t.

August 30, 2026August 29, 2026 by poKavi Editorial Team

Yayoi Kusama's Infinity Mirror Room, Phalli's Field, used as an analogy for repeated CMO changes within an unchanged organisational system.

Short CMO tenure may not indicate leadership failure. It may reveal a widening gap between the modern marketing mandate and the organisational system supporting it.